ten-fourCustom research← Back to the guide

CUSTOM RESEARCH · START WITH ONE QUESTION

Go into the conversation
with a clearer picture.

Understand a company, its industry, or the options in front of you. ten-four turns public sources and different perspectives into a practical research brief, personally reviewed by Alex.

Talk with Alex about your research question

Free 20-minute introductory call. Research is scoped and quoted separately.

YOUR RESEARCH BRIEF

A clear answer you can use.

A concise PDF and a walkthrough with Alex, organized around the decision or conversation you are preparing for.

  1. The answer firstKey findings and what they mean for your situation.
  2. Evidence you can checkDated source links, relevant comparisons, and a clear distinction between facts and interpretation.
  3. A practical next stepDiscussion questions, a recommended action, and what still needs checking.

A useful place to start

SALES CONVERSATIONS

Prepare for a customer meeting

One company, one business situation, and one upcoming conversation. Relevant company developments, public professional context for attendees, and thoughtful questions to ask.

INDUSTRY QUESTIONS

Understand what is changing

Bring together market developments, customer needs, and competitor activity around a specific question.

BUSINESS DECISIONS

Compare your options

Assess tools, vendors, or approaches against your needs. See the tradeoffs and the facts that still need verification.

How we work together

  1. Define the question. Agree the audience, sources, deliverable, timing, and price before work begins.
  2. Research and review. Compare independent sources, check important claims, and identify disagreements or gaps.
  3. Put the findings to use. Walk through the brief with Alex and choose the next step.

We start with public information. Please keep employer or client secrets, non-public pricing, internal documents, and identifying customer examples out of the inquiry form. A broad or fictional example is enough for the first conversation.

Research supporting your agreed $2,500 workflow plan stays within that plan’s scope. A separate company brief, industry study, or comparison is quoted before work begins. Requesting an introductory call does not order a report or start paid work.

Discuss a research brief